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#Using google trends for product research how to

#Using google trends for product research how to

How To Use Google Trends for Keyword Research (Related queries)Īs mentioned above, although Google Trends does not offer search volume metrics specifically, it can be used to identify spiking topics and relevant search terms. It can also be especially useful if you’re considering targeting a particular region on Google AdWords, or if you want to create content that resonates with people in a specific area. This map can help you determine where your product or services are wanted most, or which blog topic is most relevant to your geographical audience. In the ‘ Interest by subregion’ map, use the dropdown menu at the top to break down your results even further and reveal popularity by region, sub-region, or metro. Google Trends allows you to identify where your search term is the most popular. How to use Google Trends to Geographically Target Your Content (Interest by Subregion) When searching for niche trends, it’s important to change the date range from “Past 12 months” to “2004-present.” This larger data range will enable you to clearly identify whether the search volume is increasing or decreasing on the ‘ Interest over time’ graph, as well as any seasonal or annual patterns in the peaks and troughs. This can be particularly helpful if you want to create and promote relevant content at the right time or optimise existing content on your site before a predictable peak.

Google Trends can help you identify niche terms that are seeing a huge spike in searches.

How To Use Google Trends To Find a Trending Topic Or Product (Interest Over Time) Let’s explore how you can use each of the above sets of data to increase the reach of your content.

A map showing interest in your topic by sub-region.

A graph showing interest in your keyword over time.

Hit enter and Google will generate a set of data that includes: You can also choose whether to search for your keyword exactly as it is or allow for alternative spellings, typos, and word combinations within your search results. As well as keyword suggestions, it will suggest ‘entities’ that you might want to explore - these are terms that are connected to your keyword. When you start to type, you’ll notice that Google will make some suggestions for you. Then, type your term into the search bar. This is generally set to the United States by default, so be sure to change it to Australia or whichever country you wish to gain insights on. You’ll find the location field at the top of the screen, right next to the search bar. Once there, make sure you’ve set the right country. To begin your Google Trends search, firstly head over to. How To Use Google Trends To Search For A Term

Historical Information – How a term’s popularity has changed over time.

Realtime Search Trends – What people are searching for right now (Head over to – ).

Geographical Information – Where people are when they’re searching for something.

Popularity Index – What people are searching for most.

You can apply a range of filters to your Google Trends search and explore countless data outcomes, but a basic search will allow you to find out the following: What Kind of Data Can I Pull from Google Trends?

Google Trends can also be used to gain valuable insights into which search terms are currently experiencing a spike in searches and why.įor example, a trending keyword might be related to an event, a news item, or a season. You can choose to see the relative popularity of a search term over the whole history of Google Trends (i.e., from 2004-present) or within a certain period. Contrary to common misconception, however, it is not tool that offers search volumes. Google Trends is essentially an insights tool built by Google that analyses the popularity of search queries in Google. Read on to learn more about how you can use Google Trends to reach your target audience, improve your content marketing strategy, and help your enterprise grow and succeed. In order to increase organic visibility in the search results, however, you need to identify what your audience is searching for in the first place - and that’s where Google Trends comes in. Ranking high on Google will not only increase your brand’s visibility, but it will help drive organic traffic to your website too. Essentially, if you want your business to grow, it needs to do well in a Google search result. Search engines play a key role in any online marketing strategy.